OUR PROCESS
Over the last 7 years we have refined our design process through experience and invaluable opportunities to work with businesses of all shapes and sizes across nearly every industry imaginable.
Discovery
Every creative journey begins with a deep dive into your business, brand, and most importantly, you. We start by understanding your unique vision, goals, and audience, laying the groundwork for all our subsequent strategy and design work.
Tailored Questionnaire: We collaborate with you through a tailored questionnaire designed to uncover your brand’s essence and corporate culture. This exercise enables us to infuse your personality into our creative design work, bringing your vision to life.
Strategy
With insights gathered, we analyze your market landscape and competitors to inform our strategy. This research guides our approach to on-site search engine optimization and ensures you’re poised for success from the outset.
Sitemapping: We develop a visual sitemap to map out the structure of your website, providing clarity on page hierarchy and navigation.
Wireframing: Before diving into creative design, we create wireframes to establish the website’s information architecture and layout, focusing on functionality without distractions.
Creative
Design
In this phase, our design strategy takes shape with high-fidelity design concepts, including web design and logo design/branding.
Web Design: We present initial design concepts for your review, incorporating feedback before expanding the design system across all website wireframes. Through prototyping, we provide a contextual experience to aid decision-making.
Logo Design & Branding: We refine logo design concepts until achieving final sign-off, ensuring alignment with your brand identity and vision.
Build & Test
Once approved, we transition to building and testing the project, focusing on website design and logo design/branding.
Website Development: We develop a fully functional website for testing, hosting it on our private development server for your review and feedback. This phase allows us to address any concerns and fine-tune the user experience.
Finalize Branding: We prepare the final logo design and brand materials for everyday use, ensuring consistency across all platforms.
Launch
We migrate the new website to the production server, conducting multi-platform user testing and quality assurance to ensure a seamless launch.
Pre-launch Checklist: We meticulously review server configurations and software compatibility to ensure a smooth launch.
Prepare Brand Materials: We finalize logo design and brand materials to meet industry standards, ensuring consistency across all media.
Manage & Grow
Our support extends beyond launch day. We provide personalized CMS training and ongoing guidance for search engine optimization and asset management, continuously monitoring performance to optimize your website’s potential.